The Process of Creating a Custom Football Kit at START France

In the world of football, a team's identity is often reflected through its jersey. A refined design, distinctive colors, and personalization that mirrors a team’s history and values make all the difference. At START, the creation of custom football kits is a meticulous process that combines innovation, quality, performance, and ecological commitment. This guide takes you behind the scenes of the process of creating a custom football kit, covering every key stage from design to delivery.

Meeting with the Client

The design of a custom football kit takes shape through collaboration between START and the club or reseller. This phase is essential, as it anchors the team’s identity in the design of the jerseys. They take the time to understand the specific needs of each client, whether it’s a professional team, an amateur club, or an association. A virtual or in-person meeting is arranged with the team leader or coach to identify expectations.

Here are a few elements discussed during this phase:

• The colors
• The club logo
• The design
• The sizes

Once the ideas are shared, the graphic designer creates digital mockups of the jersey, considering the client's preferences. The different parts of the jersey (collar, sleeves, back, etc.) are optimized for both aesthetic and functional purposes. After the first draft is approved, several adjustments may be made to ensure the design perfectly aligns with the client’s wishes.

Material Selection: Performance and Durability

Once the design is finalized, the next step is selecting materials. At START, quality and durability are at the heart of the process, but eco-friendliness is also a priority. As a committed brand, START favors environmentally friendly fabrics without ever compromising performance.

Choosing the right fabrics is crucial in the making of a football jersey. At START, technical materials are used to meet the demands of both professional and amateur athletes. The main criteria include:

• Moisture management: fabrics are designed to wick away sweat quickly, keeping players dry and comfortable during the game.
• Breathability: Fabrics should allow good airflow to prevent overheating.
• Flexibility and elasticity: Jerseys and shorts are made from stretchable fabrics that move naturally with the players.

START also focuses on recycled materials and sustainable manufacturing processes. Part of the production is made from recycled polyester, often sourced from plastic bottles, contributing to waste reduction. The company also ensures the ethical practices of its suppliers and promotes short supply chains.

Manufacturing: From Design to Production

Once the design is finalized and materials chosen, production can begin. This is where the magic happens. START takes pride in its local, Made in France manufacturing expertise, a strategic choice that allows the company to maintain strict quality standards.

The production stages:

• Fabric cutting: fabrics are cut with precision machines according to the pre-approved sizes and patterns.
• Assembly of parts: The different sections of the jersey (front, back, sleeves) are then assembled in our workshops in France. The care taken at each stage ensures a strong finish that guarantees the product’s longevity.
• Jersey customization: logos, numbers, and player names are applied using modern techniques, such as sublimation printing, allowing highly detailed designs to be incorporated.

Each jersey is thoroughly inspected to ensure that the final product meets START’s quality criteria: strong stitching, impeccable finish, and sharp, long-lasting customization.

Performance Testing and Approval

Before sending the custom kits to the teams, Start conducts rigorous tests to ensure that each product is ready to withstand the demands of the field.

The kits are also tested for their resistance to wear, frequent washing, and varied weather conditions (rain, sun, cold). These tests ensure that Start products will stand the test of time, even after intensive use.

Delivery

Once the kits are approved, they are carefully packaged and shipped. Delivery is made within the agreed timelines, with special attention given to packaging, often customized for the team. Each jersey is neatly folded and prepared with care, ready to be distributed to the players.

At START, service doesn’t end after delivery. The team remains available for any additional requests, whether for modifications or adjustments.

Creating a custom football kit isn’t just about aesthetics, but a true commitment to quality, performance, and sustainability. The process is designed to offer kits that exceed teams' expectations by providing innovative technical solutions while respecting the brand’s eco-friendly principles.

From design to delivery, every step of creating a custom football kit at Start is carefully crafted to ensure maximum satisfaction, both in terms of aesthetics and functionality. With high-performance materials, rigorous manufacturing processes, and advanced customization, Start is the go-to brand for any team looking to stand out on the field.

So, are you ready to wear a unique kit that embodies the values of France while adhering to Ecovadis commitments?